The Objective

Burfield & Associates were in need of a fresh new face to attract their target demographic. From the logo to the website, everything needed an uplift.

The Objective

Burfield & Associates were in need of a fresh new face to attract their target demographic. From the logo to the website, everything needed an uplift.

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The Vision

We needed to create something that spoke to professionals in Allied Health. This was a niche that B&A wanted to lean into, but their previous identity did not align with.

The Vision

We needed to create something that spoke to professionals in Allied Health. This was a niche that B&A wanted to lean into, but their previous identity did not align with.

The Process

Along with the logo and website design, we created a series of illustrations associated to each service, to help visually communicate the emotional benefits of each. The stick figure portrays the journey of a B&A client.

The Process

Along with the logo and website design, we created a series of illustrations associated to each service, to help visually communicate the emotional benefits of each. The stick figure portrays the journey of a B&A client.

The Outcome

The new identity for Burfield & Associates is that of a professional yet friendly advisory business that speaks to their target demographic through content and aesthetics.

The Outcome

The new identity for Burfield & Associates is that of a professional yet friendly advisory business that speaks to their target demographic through content and aesthetics.